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3 Steps to Find Freebies to Add to Your E-book

6 Ideas for Viral Marketing

B2B Marketers Do It Too

E-books and Affiliate Programs

Folksonomies - a New Viral Marketing Tool

Four Good Reasons to Use Viral E-books

Getting a Buzz On

Houston Museum of Natural Science Went Viral

How to Get and Use E-Mail Addresses for Viral Advertising

Humor Turns E-Mail Viral

Start Viral Marketing Campaigns Using E-books

Successful Forum Viral Marketing

The Many Facets of Viral Marketing

The Subservient Chicken

Using Chat Rooms in Viral Marketing

Using E-Mail to Achieve Objectives

Using File Sharing in Viral Marketing

Using Forums in Viral Marketing

Using Videos in Viral Marketing

Viral Marketing Goes Mobile

Viral Marketing using Forums

What an E-book Can Do for You

What Works What Doesnt in Viral Marketing

Why and How E-mail Viral Marketing Works

Your E-book is your Viral Salesman




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Houston Museum of Natural Science Went Viral

 



The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn't have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed.

The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest in the Exhibit. HMNS was, also, hoping to acquire new patrons and members to further their future revenue.

Spur digital worked with HMNS to identify the target market for the campaign and developed an integrated online media plan to reach those audiences. The campaign featured an online contest that was marketed through targeted online media outlets including relevant Web sites, Search Engines and third party E-mail lists. Viral marketing was an important component of the campaign, so Spur developed an innovative strategy to get people to refer their friends.

Spur identified the target audience as males 18 to 34 years old who were fans of action and fantasy films, frequent video game players and movie renters, tech-savvy who generally didn't hang out at museums. Based on this information, Spur chose search engine advertisements that would accompany specific search words, dedicated e-mail advertisements, sponsored e-mail advertisements, banner ads on web sites targeted toward the desired audience, and e-mails to the HMNS list.

Did it work? You bet! The results were excellent. The impact of the viral marketing effort was astounding - over 23% of registrants came originated from the Tell-A-Friend feature. The direct marketing efforts yielded impressive results as well. In total, the 12 week, locally-targeted online campaign yielded more than 2 million targeted impressions, 40,000 unique visits, almost 12,000 and 6,000 invitations sent by friends at a cost per action of less than $3.00. These contributed to the record attendance of almost 100,000 over 3 months.




Finally, A Real Life eBay PowerSeller  Reveals The Secrets To Creating Multiple Streams Of Income Using The Viral Power Of eBay

 

Discover how he makes $1000's each month by creating simple info products, then copy him and do exactly the same!

 

Read all about it here