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3 Steps to Find Freebies to Add to Your E-book

6 Ideas for Viral Marketing

B2B Marketers Do It Too

E-books and Affiliate Programs

Folksonomies - a New Viral Marketing Tool

Four Good Reasons to Use Viral E-books

Getting a Buzz On

Houston Museum of Natural Science Went Viral

How to Get and Use E-Mail Addresses for Viral Advertising

Humor Turns E-Mail Viral

Start Viral Marketing Campaigns Using E-books

Successful Forum Viral Marketing

The Many Facets of Viral Marketing

The Subservient Chicken

Using Chat Rooms in Viral Marketing

Using E-Mail to Achieve Objectives

Using File Sharing in Viral Marketing

Using Forums in Viral Marketing

Using Videos in Viral Marketing

Viral Marketing Goes Mobile

Viral Marketing using Forums

What an E-book Can Do for You

What Works What Doesnt in Viral Marketing

Why and How E-mail Viral Marketing Works

Your E-book is your Viral Salesman




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The Subservient Chicken

 



Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King's line of chicken sandwiches.

The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan "Get chicken just the way you like it".

There are more than a hundred commands the chicken will respond to, including:

Michael Jackson dance moves such as moonwalk
River dance
The elephant
Lay an egg
Walk like an Egyptian
Yoga
Rage
Spank
Taco Bell
Fight

When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald's he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. The chicken responds to the command "smoke crack" by smoking but when told to "smoke a bong" he waggles his finger scoldingly.

Burger King's Chicken Fights campaign was recently introduced. The two cockfighting chicken characters are modeled off this chicken.
There seems to be no end to the variations on the theme from Burger King. There has also been a lot of criticism leveled at the chain about the Subservient Chicken but for now it looks like Burger Kind is crying all the way to the bank.

A successful viral campaign isn't always in good taste. maybe that's what makes them so tasty.




Finally, A Real Life eBay PowerSeller  Reveals The Secrets To Creating Multiple Streams Of Income Using The Viral Power Of eBay

 

Discover how he makes $1000's each month by creating simple info products, then copy him and do exactly the same!

 

Read all about it here