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3 Steps to Find Freebies to Add to Your E-book

6 Ideas for Viral Marketing

B2B Marketers Do It Too

E-books and Affiliate Programs

Folksonomies - a New Viral Marketing Tool

Four Good Reasons to Use Viral E-books

Getting a Buzz On

Houston Museum of Natural Science Went Viral

How to Get and Use E-Mail Addresses for Viral Advertising

Humor Turns E-Mail Viral

Start Viral Marketing Campaigns Using E-books

Successful Forum Viral Marketing

The Many Facets of Viral Marketing

The Subservient Chicken

Using Chat Rooms in Viral Marketing

Using E-Mail to Achieve Objectives

Using File Sharing in Viral Marketing

Using Forums in Viral Marketing

Using Videos in Viral Marketing

Viral Marketing Goes Mobile

Viral Marketing using Forums

What an E-book Can Do for You

What Works What Doesnt in Viral Marketing

Why and How E-mail Viral Marketing Works

Your E-book is your Viral Salesman




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Using E-Mail to Achieve Objectives

 



Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.

Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.

Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads "Feel free to forward this message to a friend" is nowhere close to viral marketing at its best.

On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.

The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.

A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.




Finally, A Real Life eBay PowerSeller  Reveals The Secrets To Creating Multiple Streams Of Income Using The Viral Power Of eBay

 

Discover how he makes $1000's each month by creating simple info products, then copy him and do exactly the same!

 

Read all about it here